8 Arguments in Favor of Purchasing a Rolex
Brand Value
The concept of brand equity can be somewhat abstract. Rolex is undoubtedly a watch brand with an extremely strong brand impact, even if it is not in the same class as some other top brands. However, it is precisely because of its large annual production and sales volume that Rolex's brand image is unrivalled in the watch world. Even consumers who don't know anything about watches basically know it's Rolex when they see the Rolex crown logo.
All In-House Movements
This is a real point of pride for watch enthusiasts. Producing movements in-house is not a trivial matter; in fact, many brands are reluctant to develop their own movements due to cost considerations. However, for a watch brand that chooses to develop its own in-house movement, it not only demonstrates a considerable level of watchmaking ability, but is also a kind of face that shows the strength of the brand. In contrast, some top brands still use ETA movements, which is a bit excessive. And Rolex, at least, will not let you be disappointed.
Relatively More Transparent and Honest Marketing Model
As consumers, we should not worship any brand too blindly. Big capitalists are usually profit-oriented and are unlikely to sell their products at low prices to consumers at their own expense. Almost all watch brands have high profit margins. The ability to maintain a degree of conscience in addition to high profit margins is truly invaluable. With the proliferation of large watches and the increase in dial size, brands have responded by leaving the existing movement unchanged, only adjusting the case size and focusing on the design of the dial to meet the aesthetic needs of the consumer. Rolex, however, is hardly one of those brands that stick to integrity.
Patented Innovation
Some people will be sceptical about the fact that Rolex's look has remained the same for decades, and that the traditional design style is not considered an innovation. To such people, I can only say that they are too superficial. Rolex's innovation is not on the outside, but on the inside. Rolex has a large number of patents that have had a significant impact on the development of the watch industry.
Toughness and Durability
A predecessor of mine once said that Rolex watches are the most durable of all fine watches, and the finest of all durable watches. In the eyes of most people in the world, Rolex is still a popular pursuit. When it comes to durability, there are many brands that can compete with Rolex, and the difference may only be in the brand and the craftsmanship. However, if you want a watch that combines the qualities of refinement and durability, Rolex is definitely the first choice.
Independently Operated
Deep heritage. Of the major independently owned brands, Rolex is undoubtedly the best, with the exception of Patek Philippe and Audemars Piguet, while most of the rest belong to the Richemont and Swatch groups. Although bigger platforms are not necessarily bad, some brands such as Lange & Breguet have regained their position at the top thanks to the pressure and hype of the big groups. However, independent brands have their own charm. Tradition, independent research and development - that's what it sounds like.
Original Model, Trendsetting
The advantage of independent brands is that they are not influenced by corporate interests, and Rolex's decades-long design style is the embodiment of the brand's personality. This style is timeless and classic, which sounds beautiful and it is.
Supreme Watchmaking Craftsmanship
In the discussion of watchmaking craftsmanship, Rolex may have some gaps in case making and movement polishing compared to some top brands. However, watchmaking craftsmanship is not only about the fine craftsmanship of the case, but also about intangible technical connotations. Rolex has many patented technologies and a strong R&D team. The strong R&D team ensures the development of new technologies and continuous innovation.
