Analysis of Jewelry Trends in 2024
Fashion brands seize high-end jewelry
In the world of jewellery accessories, there is an increasing demand for everyday wear. Fine jewellery, which can easily cost one million pounds, is no longer limited to the wealthy elite. In addition to well-known brands such as Cartier, Bvlgari, and Van Cleef & Arpels, which offer high-specification craftsmanship at a premium price, there are also more affordable 'daily jewelry' series available. Recently, many fashion brands have also entered the high-end jewelry market with clothing, bags, and accessories. Chanel, L'Oreal, and L'Oréal are among the first to do so. From Chanel, Louis Vuitton, and Dior to recent brands like Fendi, Gucci, Loewe, and Balenciaga, the world of fine jewelry has seen many iconic designs. These brands are now collaborating to interpret the future of traditional fine jewelry from a fashion industry perspective.
Paris Olympic medals are created by it
The Paris Olympics, the pinnacle of the global sports world, will take place from July 26 to August 11 this year. LVMH, the global luxury group, is a partner of this year's event. The medals, crucial for all participants, were recently announced. Chaumet, a century-old jeweller under LVMH Group, has participated in the entire process. Through its professional jewellery craftsmanship, it has refined the design details of the Olympic medals that have been used for many years. With its cultural heritage that symbolises the spirit of the Olympics and a new approach that conforms to contemporary aesthetics, it has created the ultimate honour that every participating athlete aspires to in their lifetime.
Minimalist jewelry is coming
After a few years of the millennial Y2K style, the minimalist style has made a comeback. People are now focusing on simple designs, clean lines, and sophisticated textures. This trend has also affected major fine jewelry brands. Whether it is Rosè from BLACKPINK's private wardrobe or the powerful advertisement released by Tiffany for their 'Lock' jewellery series, Bvlgari's classic 'egg cut' and 'dew'-inspired 'Cabochon' jewellery series, or Chanel's versatile and neutral 'Coco Crush' design that has become a must-have item in the jewellery boxes of many celebrities at home and abroad, the world of fashion and jewellery is constantly evolving. All of them have won the public's affection by displaying their excellent taste without being showy.
Cuban chain trend revives
Large jewellery designs and elements have been in vogue for the past two years. The Cuban Chain, with its distinctive metal chain design, is currently the most popular trend. Cuban chains are part of American hip-hop culture and are popular with rappers. They are also a sought-after accessory among fans. Today, they have inspired centuries-old fine jewelry brands, such as Tiffany's 'Forge' silver collection, which features a special twisted chain for a bold and full style. Balenciaga, a favorite of hipsters, recently partnered with the high-luxury jewelry and watch brand Jacob&Jewels. Balenciaga's recent collaboration with luxury jewelry and watch brand Jacob & Co. features a joint diamond collection based on the thick and rugged Cuban chain. The chain has a shiny and dominant appearance.
