What’s ‘Morning Slow’?
In recent times, numerous popular life aesthetic guides have begun to recommend a mode of waking up that involves sleeping until you wake up naturally and without any haste on social media, and have dubbed it 'Morning Slow'. The practice of starting the day with a pleasant morning is not only becoming a lifestyle that contemporary women are pursuing, but it has also given rise to a fashionable style of dressing. This relaxed, casual style has now replaced Athleisure in Europe and the United States as the latest fashion trend that everyone is chasing. For workers, it offers a combination of comfort and style, while allowing them to sleep 10 minutes more. Morning Slow is spreading in the office area.
Despite their initial resistance to the "early eighties" when they were students, many young people today find work to be a significant source of frustration. They are actively seeking ways to de-emphasise work in their lives, and this is manifesting in various ways, including spending more time on leisure activities and socialising. This is evidenced by their preference for dining at upscale restaurants on weekends, where they can enjoy leisurely brunches that they then share on their social media platforms. They also tend to disconnect from work entirely on their days off, spending their time at home relaxing and engaging in personal pursuits such as reading and housekeeping.
Morning Slow has become a popular way for urban women to relax and unwind, particularly on days off. It involves activities such as sleeping in, wearing comfortable cotton shirts or knitted sweaters, simply stretching, brewing a cup of coffee, and eating a long-lost homemade breakfast. It also involves listening to music or podcasts and spending the morning doing nothing. Those who are more disciplined may even rise early on weekdays to enjoy a quiet morning before work, have breakfast and exercise, and then leave the house fully charged and energised for the day.
Such pleasure can also be likened to a weekday stroll in the park, drinking orange soda on Monday and a romantic date with you. Along with an increase in productivity, the lifestyle of urban women has changed. Women are now more willing to spend time in a leisurely manner in the morning, which indicates a shift in consumer psychology and social identity. In the past, European women with bronzed skin were seen as belonging to a higher social class, while leisure time was seen as a sign of superiority. However, in the modern era, women have become more inward-focused, prioritising self-care and emotional security. This shift has led to a shift in the perception of leisure time, with women now viewing it as a means of self-expression and personal growth.
In the context of fashion, Morning Slow demonstrates the desire of contemporary women for a more relaxed rhythm of urban life. However, in contrast to the logic of "trashy" dressing for work, even though both are casual, Morning Slow uses textured basics to create a sense of relaxation compared to the former's sloppy look of grabbing a piece of clothing before leaving the house.
Morning Slow is a concept that encourages a more measured pace of life, allowing individuals to take a step back and reflect on their priorities. It challenges the notion of rushing through the day to fit in as much as possible, and instead, encourages a more considered approach to time management.
The concept of Morning Slow is aligned with the pursuit of a healthy and active lifestyle. It encourages individuals to embrace the early morning hours as a time for self-reflection and personal growth.
Enjoy the self-time of Morning Slow, find a corner of the fast-paced work life to slow down the quiet time, and let this pleasure from the early morning, immersed in, do back to themselves, heal themselves!
