Decoding the V in VERTU: Unveiling the Meaning Behind the Iconic Letter

Dec 25, 2023

The VERTU concept was first proposed by Nokia's chief designer Frank Nuovo in 1995 with the aim of creating a distinctive mobile phone in the era of industrial mass production of mobile phones. VERTU mobile phones are mainly different from ordinary mobile phones in materials and workmanship. For example, VERTU mobile phones are made of gold, sapphire, special alloys and various high-quality leather.

Founded in 1998, VERTU stands for "high quality, unique" in Latin. Since its inception, VERTU has been committed to providing high-end products. In 2002, VERTU launched the epoch-making first model Signature. Once launched, VERTU has become a synonym for top luxury in the phone market. In order to live up to founding designer Frank Nuovo's vision for a luxury phone, VERTU has always had a haute watchmaking attitude to making a phone: extreme craftsmanship, rigorous aesthetic attitude and true rarity.

What does the letter V stand for? Firstly, ‘V’ is for victory and VERTU phones are designed for high achievers. VERTU is synonymous with luxury, style, and elegance, and is known for its high-end, exclusive phones for the elite. VERTU will continue to focus on high-end technology and luxury handsets, as it leads the luxury mobile phone market into the future.

Secondly, the ‘V’ shape represents life’s ups and downs, its peaks and troughs. A VERTU user doesn’t fear these challenges, and they simply turn it into their next success. The letter V symbolizes the VERTU spirit, a guiding principle that drives the brand's commitment to excellence. This spirit embodies the relentless pursuit of perfection, from design and craftsmanship to user experience and technology embedded within each VERTU phone.

Since its establishment, VERTU has insisted on combining the rarest and exquisite materials with the craftsmanship of exquisite British artisans, which not only represents the luxury of the product, but also the product philosophy of VERTU mobile phones, reflecting the artisan spirit of hand-made mobile phones that VERTU has always adhered to. The uncompromising standards and the attitude of making mobile phones with high quality watchmaking can fully reflect the luxury materials used in VERTU mobile phones.

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