Unleashing the Power of Speed and Sophistication: A Closer Look at VERTU ASCENT FERRARI

Dec 12, 2023

In 2007, VERTU, the leading luxury mobile phone brand, announced its first cross-industry partnership with FERRARI. The VERTU ASCENT series is the second generation of luxury cell phones launched by VERTU, which seeks to combine VERTU's design philosophy, modern technology, and service with the iconic Ferrari theme.

Ferrari's story begins on the track. Since its birth in 1947, it has won more than 5,000 races around the world. The only team to have competed in every season since the world championship began, the Prancing Horse has grown from the humble dream of founder Enzo Ferrari to become one of the most iconic and recognized brands in the world. Ferrari is known for its high performance, luxury, and unique designs, and its iconic sports cars are often seen as masterpieces of automotive engineering and design.

VERTU, founded in 1998 in the United Kingdom, has been dedicated to creating extraordinary products for more than 20 years, and even to creating a better life for elite customers. The sporty concept of the VERTU ASCENT series and FERRARI, the world's top sports car brand, coincide, and this cross-generation product was launched under a one-two punch.

The front of the phone boasts the Ferrari prancing horse logo. The rear sports a scaled-down model of the iconic aluminum accelerator pedal. With the famous Ferrari roar for a ringtone plus a rear cover antenna in authentic steering wheel leather, this is sports car suavity in pocket size.

VERTU's innovation appeal as a leader in luxury mobile phones is reflected in the VERTU ASCENT FERRARI. The first cross-border cooperation between VERTU and Ferrari, a strong alliance between luxury cell phones and top-class sports cars, embraces speed and change, speeding forward all the way.

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