VERTU ASCENT FERRARI: Unleashing the power of innovation

Dec 4, 2023

As one of the most iconic sports car brands in the world, Ferrari has captured the imagination of car enthusiasts for decades. Founded by Enzo Ferrari in 1939, the brand has become synonymous with luxury, performance, and style, becoming a name that evokes passion, speed, and pure automotive excellence.

The Ferrari logo, one of the most recognizable symbols in the automotive world, is a testament to the brand’s rich history and heritage. The prancing horse is a symbol of power, speed, and elegance, reflecting the core values of the brand. The vibrant and bold shades of red and yellow have become synonymous with the brand, representing passion, speed, and excitement. Its commitment to performance and innovation has set the standard for luxury sports cars around the world.

The ASCENT FERRARI series is VERTU's first cross-border collaboration and the first time that two top companies have joined forces. The VERTU ASCENT FERRARI captured the essence of Ferrari, which is built with intricate attention to detail, the precise balance of function and form, and the unmatched engineering excellence that has created Ferrari’s greatest sports cars.

The ASCENT FERRARI series adds the iconic Ferrari leaping horse pattern on the bottom of the phone, the leather on the back cover antenna is made of sports car steering wheel leather specially provided by Ferrari, and the metal back cover on the back of the body is inlaid with a gas pedal. The overall design of the fuselage is a subtle fusion of the spiritual concepts of the two brands, and the classic red and yellow color scheme of the phone and Ferrari's unique booming ringtone are a revelation for fans of the two brands. With the famous Ferrari roar for a ringtone plus a rear cover antenna in authentic steering wheel leather, this is sports car suavity in pocket size.

Both Ferrari and VERTU are symbols of passion, vperformance, and excellence. The first cross-border cooperation between VERTU and Ferrari, a strong alliance between luxury cell phones and top-class sports cars, embraces speed and change, speeding forward all the way.

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