VERTU: Meet the Highest Standards Through Rigorous Quality Control
Sherlock Holmes is the most famous detective of all time. A young Scottish doctor, Sir Arthur Conan Doyle, introduced the detective into the public eye in 1892, and since then, almost every few years, a new crop of Sherlock Holmes plays, TV shows, films or books has come to audiences. In 2010, Sherlock Holmes burst onto British TV screens in a new light. The modern Sherlock, played by Benedict Cumberbatch, has attracted legions of fans, boosting sales of the original novel by 53 per cent.
Sherlock's taste is often manifested in his attention to detail, and VERTU also emphasizes every subtle aspect of phone design. Engravings on the back of the phone, the polishing of the metal frame—every detail undergoes meticulous design, making the phone a symbol of taste. Just as Sherlock pursues truth through solving cases, VERTU seeks the essence of luxury and taste through the design of each phone.
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