VERTU SIGNATURE COBRA: Explore the Enchantment

Dec 21, 2023

There is totem worship in various cultures in the world, and the totem worship of snakes runs through various civilizations. Snakes have been widely represented in ancient civilizations around the world as totems or objects of worship, and have a variety of symbolic meanings in different cultures, often associated with life, regeneration, mystery, and power.

In ancient China, the snake was associated with Yin and Yang philosophy and the balance of nature, and was regarded as auspicious, while in Egypt, the cobra served as an important sacred symbol, representing authority and the legitimate rule of the pharaoh.

At the end of the 19th century and the beginning of the 20th century, in the new art period full of rebellion and challenge, artists and jewelry masters let the image of the snake go beyond the symbol of faith, and interpreted the artistic tension of the snake itself. By the 20th century, serpentine design had become a popular theme of major fashion companies, and today, the image of the Egyptian cobra is still active in the luxury industry.

Boucheron, a French fine jewelry brand, is characterized by bold and magnificent, whether it is a bracelet in the shape of a cobra or a necklace with mysterious flowers. VERTU SIGNATURE COBRA is jointly created by VERTU and French royal jewelry brand Bouchelon, with VERTU's British artisans first responsible for hand-assembling 388 mobile phone parts, and then by Bouchelon's French artisans for completing the gemstone setting.

Each VERTU SIGNATURE COBRA takes eight designers four years to create. This secretive scarlet serpent is made of 439 rubies. Its piercing emerald eyes warn away those who might dare to touch the two diamonds it protects. And with 388 hand-assembled parts and a sapphire screen, this is a couture mobile fit for royalty.

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